Animate Me Designs Packaging and Web Design
Animate Me Designs is a jewelry business with physical displays in stores across North and South Carolina, as well as an online store. The business requested signage, packaging, business cards, photography, and a website that would be cohesive with the provided logo.
My roles: Creative direction; brand design; marketing material and packaging design; photography; web design; UX/UI; collaborating with print vendors
Inspiration & Ideation: Pulling colors from the logo and taking inspiration from the style of jewelry, I designed materials that reflected the brand's identity. I opted for gold foil, velvet packaging, and embossed card stock to give the materials a quality, upscale feel. I organized the online store by jewelry type, allowing customers to refine searches by unisex designs. I also featured matching sets and similar pieces under each item for easy customer navigation.
Results: 89% of Etsy store views come from the website.
Responsive on all devices
